Abof Coupons

About Abof

Kick-Start:

Started as an initiative of Aditya Birla Group in October 2015, abof is not like any other online merchandise store. abof stands for All About Fashion! It sure does justice to the name that itsbeen christened with. You can check into this online store anytime to clarify any of your fashion queries.

abof providescurated content for the people in the age bracket of 18 – 35 years (or millennials) in particular. They have done amazingly well since they started as their segmentation is high pitched / clichéd one. There is no merchandise collection for kids at this store nor for the people who cross 35.

Virtual Trial Room:

Online fashion portals faced various issues where the product return rate never plummeted. Every online merchandise store in the ecommerce industry witnesses a return rate about 20 – 25% due to various reasons. One of the primary one being, picking up incorrect size. The audience needs some virtual visible assistance no matter how much is presented in the form of text content.

To bring this glitch to a halt, abof teamed up with one of the best technology brains in the world, Metail, a technology organization based in the United Kingdom to present their audience the 3D virtual trial room. It tailored its 3D technology for the Indian body types and abof. This is a saviour to many who shop online. With this at your rescue, you could never go wrong in picking up the correct fit. All a customer needs to do is give 3 basic body measurements and you can decide to purchase the merchandise or not based on the results shown.

Success Struck:

In not less than 3 months from its launch, success rings the bells here at abof! It master stroked a gross merchandise value of Rs. 100 crore. Compared to the other merchandise portals in the industry, it beheld a return rate of less than 15% which is an enormous accomplishment. Besides, it also witnessed repeated orders from the customers which mounted up to more than 20%. Now, these are huge numbers for a corporation which is still in its infancy phase which started with promoting 55 brands and not more than ten thousand to twelve thousand SKU’s. abof hit the circuits of India across 500 cities, delivering across 6000 pin-codes. The ecommerce market was valued at $12.6 billion (USD) in 2013. By 2020, it is projected to escalate to $100 billion (USD).  Abof indeed wants to capture a part of this ecommerce space in the forthcoming years.

No Loner At abof:

You don’t have to go trotting about the internet to check for a universe of trending things. Land at abof and you are no loner in the fashion world. From editor’s picks, get the look, what to wears,game changers, tip of the day, outfit of the day, to talking trends, insta style icons, know your fashion and pick of the day, you get it all.

The “whats hot” is an all in all style guide, when you are here, you are at the point of no return. That is one of the fundamental reasons why abof has become a huge success in no time. The whats hot category brings the best of the fashion gyan into one platform. The content is tailor made for the millennials of today to provoke and bring out the best of fashionista celebs hidden on the inside.

 Private “abof” Label:

Launching a private label for an organization which is in its infancy phase requires a lot of gut. Their business gut did work for good. Most of their revenue which amounted to about 40% was generated from their private label abof. They achieved a behemoth of success in less than 3 months of their launch by acquiring the best for the pool of talent in the nation.

Smart abof:

abof currently runs its sale twice a year through which they offer the best deals and discounts to their customers for the most affordable prices. Apart from being rewarded by the best in the fashion from the national as well as the international arena, you can take advantage of the best abof coupons and deals from coupons.in to treat yourself like a diva causing less pain to your pockets.