McDonalds Coupons

About McDonalds

Early Beginnings:

Started in 1940 by the McDonald's Brothers Richard and Maurice, the McDonald's chain of Restaurants run throughout the world covering most of the countries on the globe. Initially started as a barbeque restaurant, the brothers later resorted to establishing themselves as a proper hamburger stand where all the operations were automated. The logo was launched in 1953 alongside the first Mcdonald’s franchise.

Acquisition and Spreading Wings:

A fine tuned businessman Mr. Ray Kroc later in 1955 purchased the chain from the Richard and Maurice Brothers. Headquartered in Oak Brook, Illinois, it is one of the largest chain of restaurants in the world having approximate of 68 million people visiting and enjoying the flavours everyday over 36,615 outlets to be precise. This number is indeed a baffling one and is humongous indeed!

The Popularity Affair:

With so many people all across the world being crazy about McDonalds, it rose to fame ever since 1955 all the more with the number of franchise’s being spread over 119 countries and still counting. As per a BB report published in 2012, McDonald’s has been listed as the second largest private firm employer of the world with a recorded 1.5 million workers just for franchises standing after Walmart which was recorded by then to employ 1.9 million. This is an achievement. While taking the corporation’s employees count it is 420,000 people completely being employed.

The Number Game:

Out of the 36,615 outlets the outlets being operated as franchises are 30, 559 and the one’s being operated by the Mcdonald’s corporation itself are 6,056 outlets. In order to strengthen itself financially in business and to concentrate solely on the McDonald's corporation, the firm went in for various divestitures which included disposing various franchises it acquired since the 1990’s, the Chipotle Mexican Grill, the Donatos Pizza, The Aroma Cafe and the Boston Market. In 2015, it closed various outlets in the united States itself and started new ones with new strategies which reduced the number of outlets to an all time low since the 1970’s in the history of McDonald’s itself.

The Business Gamut:

Since long Mcdonald’s has been generating revenues in terms of restaurant franchise royalties, restaurant owner through various outlets and property investments as well. For an approximation about a 15% of the complete Mcdonald’s franchises are owned and functional by the Mcdonald’s corporation  itself. The complete valuation of Mcdonald’s properties all the across the world is estimated to be at $16 billion (USD) to $18 billion (USD). Quite an impressive part of the Mcdonald’s revenue is generated from the franchises rental payments. As time passes by we understand that the valuation of the land increases, this is one of the reasons why the revenue from franchise payments has increased over a considerable 26% for the firm from the past 5 years which is an obvious added advantage.

Every place has a climate and atmosphere of its own based on its location and geo positioning. Similarly, every business can either grow in an environment or be hampered as well. The firm’s restaurant chains in Ireland and the United Kingdom work unlike the other chains in the other parts of the world. The restaurant chains established here in these countries are mostly operated by the corporation itself which accounts to about more than 70% of the established outlets.

In order to maintain its standards and reputation, Mcdonald’s gives all its franchise managements a hands on teaching and experience by training them at the Hamburger University located in Oak Brook, Illinois.

In countries other than the United Kingdom and Ireland, the McDonald’s franchises are operated effectively by the either the existing local entities, the governments or by various firms which have entered in a joint ventures agreement with the Corporation itself. Being a large conglomerate, Mcdonald's does not source all the materials to all its franchises by itself but it hires or gets that done through trusted third party logistics who deliver all the required materials which saves the corporation loads of trouble and time.

Mouth Watering Delicacies:

W all know about the globalising economies that the world is driven towards these days. This globalization is referred to by the Mcdonald’s corporation as the McDonaldization. With the yes so acclaimed mcdonaldization concept, the form adapted itself to various cultures. People’s tastes and preferences which made it a successful international restaurant chain in the world. All their products are personalised as per the region, their belief system and culture which shows how well Mcdonald's adapted itself to everyone.   

The delicacies offered across all the outlets in India includes the maharaj mac burger, the chicken wraps, the spicy chicken burgers, the filet-o-fish, saucy grilled chicken, mcnuggets, family meals for families, the happy meals for kids, the sides like the piri piri, fries, pizza mcpuffs, veg dips, non-veg fips, mc wings and the Mexican cheesy fries. The desserts include Mccafe pastry, mccafe muffins, mccafe slice cake, brownie with hot fudge, black forest mcflurry, soft serve hot fudge, soft serve strawberry, mcflurry choco crunch and mcflurry oreo.

In addition to the above, it recently started the special servings for breakfast which includes the McCafe special menu having hashbrowns,chocolate frappe, mcmuffins in variants of veg and non-veg, the mccafe pastries and pancakes which are sought after by most of the people in India.

Unlike other stores which only cater to people’s food cravings since the afternoon onwards to late nights, mcdonalds cracked the code in India by offering exclusive breakfast delivery service which is one of a kind and gives one the necessary kick start it requires.

Apart from localizing the menu, Mcdonald’s also gone over board by making it look like an international chain of restaurants by bringing to the table exclusive international cuisines all in a burger and other mcdonald's products. The international products being offered here include the lebanese burger, the mexican burger, the mexican fries and many which they brought to the table worldwide also includes the mcrice in indonesia, the prawn burger in Japan & Singapore as well.

Restaurant Types:

There are different types of restaurant models that the Mcdonalds firm follows all across the world. Like the Mcdrive which are located at the highways, Mccafe which is a cafe style followed mostly in Australia and Mcexpress located at certain shopping malls and gas stations which are operational in various parts of the world.

McDonalds Coupons: