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Get Upto 40% OFF on Winter Must haves

All lightened, highlighted, coloured and bleached hair welcome TONE PERFECTING SHAMPOO To enhance colour luminosity and neutralize brassiness ₹449 ₹499 Shop Now TONE PERFECTING LEAVE-IN CONDITIONER For deep nourishment & damage repair ₹359 ₹399 Shop Now TONE PERFECTING CONDITIONER For colour illumination & moisturization ₹449 ₹499 Shop Now Benefits Instantly counteract brassiness and yellow hues Enhance cool blonde and light brunette shades Add an iridescent, lustrous sheen Restore your highlights’ vibrance Make your colour last longer The formulas pack in powerful, hair-loving ingredients to boost colour luminosity and neutralize brassy, yellow undertones! Purple Pigments Natural Oils Plant Butter Vegan Proteins Plant Extracts Colourcure PURPLE TONE ENHANCING DUO ₹674 ₹749 Shop Now Get the Bundle Colourcure TRIO FOR BLONDE, ASH & BRUNETTE HAIR WITH PURPLE MICA ₹1,061 ₹1,249 Shop Now Arata Superheroes

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Get Flat 40% OFF Sitewide

All-natural, Vegan Goodness We create clean, plant-powered formulations that pack a serious punch. As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients. Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair. Looking for all-season curl definition and hold? Our Advanced Curl Care Curly Hair Gel gives you a well-defined curl pattern with a soft, natural hold, perfect for the heat or humidity. This unique vegan recipe seals in moisture and smoothens the cuticle of each curl with all-natural abyssinian seed oil, argan oil, soy protein, and aloe vera. Created to replace styling products containing synthetic parabens, this plant-powered hair gel gives you sculpted, glorious curls with a healthy shine. Our advanced, clean label gel reduces the risk of hair damage, hair loss, and premature greying, and is totally safe for daily use. For best results, pair it with our CG-approved Advanced Curl Care Curly Hair Cream.

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