About Burger King
Launched in 1953 in the United States, Burger King spread its wings to India almost about 2 years ago which was in November 2014. Headquartered in Jacksonville, Florida, this giant took inspiration from the famous Mcdonalds. This burger chain giant soon spread throughout the country like a wildfire and established 66 food outlets across 9 cities in the country.
Prior to freezing on the name Burger King, in the days of small beginnings, the founder Kevin Kramer and his family while looking for an idea to start a food chain, came up with an idea of Insta Broiler as they presented their customers Insta burgers. Hence, they named themselves, “Insta-Burger King”. Upon becoming quite noteworthy, they allowed David Edgerton to purchase a franchise which was taken up by force and became famous among the customers in no time at all. The flavours of the Insta burger King had become so appealing to people that many other huge names in the food processing sector and the restaurant chain segment started purchasing its franchises.
Another turning point for the burger King was just at the time, it started taking over, people who ran franchises of other food chains started dropping out of business which made it secure a huge chunk by targeting children in particular by countering their minds with the then existing burger chain giant Mcdonalds. Burger King decided to take over with the huge segment of kids by reaching out to them in terms of commercials which was definitely a hit.
After a series of up’s and downs in the business world, the recession of the 2000’s also had an impact on this burger giant by and large. After it’s quick recovery, it started spreading it’s mantle in the international arena which definitely got an amazing start in many places.
Their main strategy of targeting the international markets is localizing their flavours and their menu offerings which made a huge difference. With their advent to India, this giant introduced the Angry whopper Burger which is all about the rich Indian spices, making it appealing to the tastebuds of the INdians. It definitely did learn its lesson from the Mcdonalds of localizing flavours rather than just presenting their international genius recipes to the audience. This was a definite win-win situation for all as Indians love spicy stuff and this is the key for any international restaurant chain giant to present to India.
The menu that this giant presents the Indians includes whoppers, chilli cheese melts, fiery rings, rock-it fries, chilli cheezos, tandoors grill’s, chicken nuggets, king’s melts, sundae’s, shakes’, soft drinks and hot beverages as well. All the burger variants are available in the vegetarian and non-vegetarian variants. This is amazing for a 2 year old chain in the country. Being the second largest hamburger food chain in the world, it has indeed connected to people’s hearts through their amazing twists they give to all the food they present. As you order the delicious burgers and much more from Burger King, get the latest Burger King coupons and deals here at coupons.in to get the best for your eating experience as you save huge bucks while eating!