a humongous number of stores and brands vying across the online arena, Faballey
is one of its kinds. With a vision to make the fashion shopping inexpensive for
the young and fashionable women professionals, living on tight budgets, Tanvi
Malik and Shivani Poddar laid foundations for the fashion brand, Faballey. Both
Tanvi Malik and Shivani Poddar being
corporate professionals themselves, working from 9am-6 pm, could understand the
plight of women who had a limited choice for shopping, which was too expensive.
Having conducted a survey of 500 Indian women across various age groups, they
realised that India lacked a trend-centric fashion brand that could compete with
the likes of international behemoths such as Asos & H&M, Zara regarding
fast fashion and trendiness. They envisioned a store which could keep up with
these global brands available at Indian prices. This insight gave birth to
Faballey in June 2012.
Gurgaon based online fashion and beauty retailer offer over 4,000 branded
products along with its own brand products. The store retails women fashion
products such as trendy apparels, jewellery, fashion accessories, handbags and
others. Faballey’s key category in apparels constitutes Tops and Dresses,
Skirts, Tights & Leggings, Shorts and Pants. About 70% of the merchandise
is designed and manufactures in-house. Among accessories the custom
manufactured jewellery and handbags are revenue-generating categories for
Faballey. This Gurgaon-based start-up has successfully managed to create a
loyal base of customers through its constantly changing products across various
categories. They cover all the advancement in fashion happening across the
world. The products are regularly refreshed so that each time a customer logs
in, they have something new and trendy to offer.
presents its customers with fantastic shopping features such as “Shop by
Trend”, “Shop by occasion” and “Shop by budget”. Based on these parameters
Faballey recommends you with a plethora of options to make a fashion statement.
One of the most important features which have made Faballey widely popular
among customers is the price range of its products. There was always a gap in
the Rs.900- Rs.1000 price range which was mostly preferred by Indian women. The
products are extremely affordable with the average apparels costing Rs.900 and
fashionable jewellery under Rs.500. No other store be it online or offline
presented them such shopping options in this space. Besides this Faballey is
the only online store that covers seasonal trends comprehensively. They have a
unique design process which starts from identifying market trends for the
upcoming season. Their designers abrade through the streets for seeking bigger
trends and after a lot of analysis, the categories are identified. Thus
providing ridiculously cool and fashionable apparels to the customer along with
hot new products, trend updates, fun contests, etc. Their blog actively
connects with the people presenting them a plethora of stuff across the fashion
industry which includes beauty tips, current trends in clothing and
accessories, celebrity and street fashion trends, etc. This allows the
customers to partake in the “Elite” fashion world. With these incredible
features, Faballey has successfully retained more than 40% of its customers,
which is tremendous for a start-up.
a view to making Faballey one of the top-of- mind brands for Indian, they are
actively focusing on marketing and brand-building. They are the pioneers of the
fast-fashion retail model in India. Their marketing strategy includes monthly
book-launches for each collection featuring celebrities, fashion designers and
other influential personalities. As a part of the promotional activity and with
a move to ensure customer satisfaction and retention Faballey offers fabulous
offers and deals to its customers. What can be more pleasing than getting the
most fashionable clothing and accessories at the best of bargains, isn’t it?
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Faballey for an extravagant shopping experience.