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Use of Cookies


1.1This Cookie Policy explains how OnePlus Technology (Shenzhen) Co., Ltd (referred to as we, us or OnePlus), uses cookies on our website at;

2.What is a Cookie?

2.1 Cookies are small text files that are stored on your computer or mobile device by websites that you visit. The content of a cookie can only be retrieved or read by the server that creates it. Each cookie is unique to your web browsers or mobile apps. Cookies usually contain identifiers, commonly-used information, and other details. For instance, you can reduce the number of login authentications needed and improve your experience through cookie technology when browsing different pages of our website. Otherwise, you may not be identified as the same person and may be asked to enter the authentication information again if logging on to our website.

2.2 These technologies help us and third-party service providers to better understand user behavior, tell us which section of our website you have browsed, and measure and improve the effectiveness of our services. We will not use cookies for any purpose other than as described in this Cookie Policy. You can manage or delete cookies based on your own preferences. However, please note that some of our services may be designed to require the use of cookies and disabling cookies may affect your rights to use these services or some of these features.

3.Cookies we use

3.1 Session Cookies.A session cookie expires after you close your browser and will not be stored on your hard drive. A session cookie is generally used to track the pages on a site that you visit so that information can be customised in relation to a specific visit to a page of the website.

3.2 Persistent Cookies. Persistent cookies do not expire when you close your browser and will be stored on your hard drive until you actively choose to delete them or when each cookie reaches its expiry date. Such cookies can be used to store your preferences when you use this site.

3.3 We use the following types of cookies:


Strictly necessary cookies - These are cookies that are required for the operation of our website. This website uses cookies to allow you to navigate and use the key features on the site.

List of strictly necessary cookies:

SourceCookie NamePurposeDuration
Fotterftr_ncdPayment risk control.5 years
forterTokenPayment risk control.5 years
OnePluspopedIdentify whether the OnePlus online store selection function is turned on.Persistent
dtIdentify website visitor’s device typePersisten
diUnique device identifier.Persistent
JSESSIONIDMaintain users’ state across page requests.Session
redirectedCountryIdentify IP country.Persistent
refererstoreIdentify the country of the online store the user is visiting.1 month
www_clearDomain name redirection identification.1 year
frontendHandle user sessions. This cookie is associated with Magento and it is necessary for the site functionality.2 years
account_clearDomain name redirection identification.1 year
photos_clearDomain name redirection identification.Persistent
Affirmaffirm-csrf-tokenProtection against cross-site request forgery.Session
3060738.344Track when Affirm is loaded on the page / interactions.2 years
DUMMY_COOKIEAffirm Test cookie to determine cookies or headers.Session
tracker_deviceDetermine if the website visitor’s browser supports cookies.1 day
Googletest_cookieDetermine if the website visitor’s browser supports cookies.1 day


Analytical/performance cookies - These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

List of analytical/performance cookies:

SourceCookie NamePurposeDuration
StudentBaffsub_flagStudent program identification authentication callback ID.Session
Google_gidStore and update a unique value for each page visited.1 day
_gaCalculate visitor, session and campaign data for the sites analytics reports.2 years
_gatThrottle the request rate - limiting the collection of data on high traffic sites.10 minutes
_gat_UA-46480385-1Limit the amount of data recorded by Google on high traffic volume websites.1 minute
_gcl_auUsed by Google Analytics to understand user interaction with the website.2 months
Hotjar_hjTLDTestWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.Session
_hjAbsoluteSessionInProgressThis cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.30 minutes
_hjIncludedInSessionSampleThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.30 minutes
OnePlusopcctRecord opcid creation time.1 year
opsidCreate a random session ID when the user visits the website.30 minutes
opstep_eventRecord click event steps in single website.1 year
opptRecord web page continuous access.Persistent
opstepRecord visitor’s web page access steps.1 year
opsctRecord opsid starting time.1 year
__cfduidIdentify malicious visitors and reduce the chance of blocking legitimate users.1 year
opcidCreate a random user ID for web page visitors.1 year
optime_browserRecord current request web page visitor time.1 year
opntRecord current web page server time.1 year


Functionality Cookies – These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you – for example, to remember your preferences, such as your choice of language or region.

List of functionality cookies:

SourceCookie NamePurposeDuration
OnePlusLOCALEStore language preference of a user allowing the website to show content in the preferred language.Persistent
Hotjar_hjidPersist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.365 days


Targeting Cookies - These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertisements displayed on the website more relevant to your interests. We may also share this information with third parties for this purpose.

List of targeting cookies:

SourceCookie NamePurposeDuration
OnePlus_uetvidTrack visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.16 days
Scarab ResearchcdvStore a server side generated visitor id to identify the same visitors through different sessions. It provides the capability to identify a visitor as a known user even if no identification event has taken place. If this cookie is blocked, the user cannot be identified without an identification event.1 year
xpContain user profile data in a serialised, encrypted format. The data is covering events, such as, item view, category view and searches. If this cookie is blocked, the personal recommendation feature for visitors will not be available.1 year
sStore a server side generated session id for session length identification. If this cookie is blocked, the visitors session lengths are estimated by event timestamps.1 year
scarab.visitorDisplay personalized product recommendations on the page.1 year
scarab.profileDisplay personalized product recommendations on the page.1 year
scarab.mayAddTrack clicks and add-to-cart data. When a user clicks on a recommended item, and there is not enough time to report the click to our server (to avoid blocking the user flow), the click information is stored in a cookie. The next time the script loads in the same browser, these cookies are read and the data is sent to our servers.Session
GoogleNIDProfile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.1 year
IDEPresent users with ads that are relevant to them according to the user profile.1 year
YouTubeVISITOR_INFO1_LIVETrack the information of the embedded YouTube videos on a website.5 months
YSCTrack views of embedded videos.Session
FacebookATNReach known users and target adverts based on profiles generated using Facebook's user data.Session
_fbpDeliver advertisement when visitors are on Facebook or a digital platform powered by Facebook advertising after visiting this website.1 day


Third party cookies - Some of the cookies described above are provided on our behalf by third party service providers to improve user experience. You can find out the details of these third party cookies and the identities of such third parties in the tables above. When using our website, you may encounter embedded content or you may be directed to other websites. These embedded content and websites may use their own cookies. We do not have control over the placement of cookies by other websites and you are advised to read their cookie policies to understand more details on their use of cookies.

4.How to control cookies

4.1 You may be able to manage preferences for cookies directly from within your own browser and prevent third parties from installing cookies on your device. Through the browser preferences, it is also possible to delete cookies installed in the past, including the cookies that might possibly have saved the consent for the installation of cookies by this website. It is important to note that by disabling all cookies, the functioning of this site may be compromised. Find out how to manage cookies on popular browsers:

      Google Chrome

      Microsoft Edge

      Microsoft Internet Explorer

      Mozilla Firefox


      Apple Safari

4.2 To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or .

5.Similar technologies

5.1 In addition to cookies, we also use other similar technologies such as local storage, web beacons, and pixel tags on our website. For example, local storage of HTML5 can cache frequently-used data related to you so that such data can be rendered to you quickly when you switch between different web pages of the OnePlus website. When we send you an email, it may contain a clickable URL linked to the content of our website. If you click on the link, it will be tracked to help us better understand your product and service preferences and improve customer service. Web beacons are usually transparent images embedded in websites or emails. With the help of the pixel tags in emails, we can know whether the email content is effectively served to the user.

5.2 We partner with third parties to display advertising on our website or to manage our advertising on other sites. Our third-party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising, click here (or if you are located in the European Union, click here). Please note you will continue to receive generic advertisements that do not target any specific person.

6.For Residents of the United States Only

6.1 The Network Advertising Initiative also offers a means to opt-out of a number of advertising cookies. Please visit to learn more. Note that opting-out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.

6.2 The “Do Not Track” (DNT) privacy preference is an option that may be made in your web browser allowing you to opt out of tracking by websites and online services. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not support DNT browser settings and do not currently participate in any DNT frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal information.

7.Changes to this Cookie Policy

7.1 We may update this Cookie Policy from time to time. If there is any material change to this Cookie Policy, we will notify you either by posting a notice on our website or by sending you an email notice or by other means permitted under applicable law.

This document was last updated on 27/03/2018.