About Swiggy
Online Ordering: The Virtual Hotel
In the olden days when people
had to start up a business on their own, Location was a predominant prerogative.
Before setting up a business a lot of brain-storming went into getting an apt
location, which would suit their business. It had to be an area full of hustle
and bustle or a well anchored strip mall in the most well-to-do zip code, so
that the business gets enough customers, to flourish.. Similar was the case with hotels and
restaurants as well. In order to flourish they had to be at high visibility
places, so as to attract high volume of customers from a three to five mile
radius.
But the good news of the
hour is, that this trend has completely changed in recent times; Thanks to the
mighty Internet. The advent of internet has completely changed the definition
of location. The coveted addresses have changed from main streets and zip codes
to “.com”. This is the age where we see Smart restaurants, expanding
the boundaries of their ordering systems, to every nook and corner, when
compared to a conventional restaurant, which is bound to its physical location. With the
technology advancing in leaps and bounds theserestaurants have moved beyond the
four walls into the smartphones and computers of customers, through online
self-service ordering.Online food ordering has seen an outrageous growth
because it provides the customers with the ease of an online menu to customize
their orders, a convenient location of delivery and a preferable time of
delivery – everything from their smartphones or computers
Popularity of Online Food
Ordering In India:
The
fact that India is taking tremendous strides on the path of modernity and
development is not hidden from the world. Acknowledging this fact Barak Obama,
The US President rightly quoted: “India is not emerging, it has emerged.” In
the recent years or so, India, has seen ahumongousgrowth in the entrepreneurial
ecosystem. The Food-startups were not to be left behind. Today, we find a
plethora of Food-startups which cater to the changing taste of the modern,
tech-savvy Indian.
Swiggy,A Revolutionary Idea:
With a
vision to offer a complete food ordering and on-time delivery system, Sriharsha Majety and Nandan Reddy,came up with a hyperlocal
delivery business, named Swiggy.Thus,this Bengaluru based food ordering
start-up, set its foot in Indian market. Starting its operations from the city
of Bengaluru in the year 2014, now Swiggy has expanded to six more cities and has
a plan of spreading its base to many other cities of the country. Within no
time the start-up managed to raise a whopping 18.5 million dollars and gained
immense popularity, on the virtue of its exceptional services. Today,Swiggy has
become one of the most preferred food-delivery based startups of present time.
It receives the orders through its website as well as the phone app.Swiggy
charges around 20%of the total as commission from the hotels and restaurants
for every order that it delivers and on certain orders it applies delivery
charges as well. This is the revenue gets generated.
In order to full fill
orders around the clock, Swiggy, has tied up with ‘cloud kitchens’, which are
online units for breakfast and brunch. They donot have a physical existence of
their own and operate only through the website or mobile app.Eatongo and
Brekkie, are two of suchBangalore-based Cloud kitchens which currently work
with Swiggy, and few more of theseare lined up in near future.
How Swiggy Stands Apart:
Swiggy works in collaboration with hundreds of hotels
and restaurants in the neighborhood, basically concerntrates on delivery, so
that restaurants can focus on their basic stuff of preparing food without
bothering about the delivery part. Through its app/web based service, Swiggy,
receives the orders online and channelizes it to the appropriate
hotel/restaurants, collect the food and deliver it to the customer at his/her
preferred location. Swiggy has its own set of personnel, deployed for the
purpose of delivery. These delivery personnel are equipped with smartphones
having the routing algorithm installed in them. Thus, the whole system carries
out a risk free delivery operation.
Having an exclusive delivery team enables Swiggy to
quash the “Minimum Order” policy. The customers are not restricted to a minimum
ordering amount, which differentiates Swiggy from all its competitors. Customers
have the privilege of ordering for any amount and the orders get delivered. The
faster and reliable delivery system, with an average delivery time of around 37
minutes, makes it stand apart. Their quick delivery system is the
differentiating factor, in this space of fierce competition.
Swiggy has an extremely adaptive technology that
adapts to the changing geography, thus helping the start-up to acclimatize
itself to places where it is planning to expand its operations. They not only
help their customers to order food from well known hotels/restaurants, but also
help them to find out various hotels in their own locality, which otherwise
would not have been possible. With its on time delivery and an incredible
customer service,Swiggy has become very popular among its users and has already
set a very wide base, in online food-ordering space.
Offers:
Not just the food delivery, Swiggy also provides you incredible offers
and discounts. Getting your favorite food at a discounted priceadds on to the
pleasure, Isn’t it? Look out for the amazing Swiggy offers and coupon codes
present exclusively on Coupons.in and savor the taste of exquisite cuisines at
nominal prices.
Place your orders soon. Happy Eating!!!!!
Verified