The online market place is a vast arena with a huge audience base and ample of opportunities. The advantage of reaching to millions of people at the same time encourages entrepreneurs to take their business online. At the same time, an online business can get rid of a lot of constraints such as location constraints, smaller audience base, higher overhead costs, etc. that are prevalent when it comes to the brick and mortar stores. These are a few reasons among several others which have morphed the way brick and mortar stores drive consumers. Going online gives a more focused and differentiated approach which is quite remarkable. With internet penetrating into millions of people lives shopping trend has seen a glaring shift from the physical stores to the online arena. Digital shopping has grown remarkably in the recent years. People around the world, especially the tech- savvy youth of present time enjoys shopping from his/her room, either from the smart phone or desktop. Consumers get a plethora of shopping options from the comfort of their room; this has made them love this way of shopping. Looking at this shift, most of the businesses have moved from the enclosure of four walls into the virtual world of desktops and smart phones.
One of the latest entrants into the world of virtual space is a Hyderabad –based start-up Violetstreet.com. The brainchild of Mr.Nayan Kumar, a BITS Pilani graduate and Mr Ankur Gupta, the start-up aims to explore the growing e-commerce market in the category of fashion retail. With a vision to take online shopping to a level which is entirely different from the present day shopping, they have introduced some radical as well as exceptional features to their shopping website, which has introduced a social element to the space of virtual shopping. Shopping is always synonymous to the social gathering. We visit shopping malls with our family and friends, try out clothes, ask suggestions from people before making the final purchase. This element was missing in case of online shopping. Realising about this missing link Violetstreet.com has taken an attempt to hone technology and create a social shopping by mimicking social interactions which are typically evident in physical malls and stores. Violetstreet.com aims to replicate the same amount of social engagement that happens between the shoppers and their peers before coming to any kind of conclusion about the purchase.
With a view to catering the needs of Generation X, Violetstreet.com is a marketplace where you can discover Indianness!!! The store presents its customers with a magic blend of contemporary handloom, handicraft products from Indian designers which are themed to bring forward the cultural heritage of the country, rich Indian textiles ethnic wears and much more. Their new contemporary collection uses age-old techniques to create fashion which would attract your attention. A huge focus is laid on the material of the products and the quality of craftsmanship. Along with promoting the traditional products they take it one step forward by emphasising the story or motivation behind the style, which is quite fascinating. Violetstreet.com has created the largest designer boutique which showcases the products designed by numerous top designers of the country. This gives an opportunity for local designers to showcase their designs on a wide platform. They have an exclusive designer inventory providing an end to end boutique experience to the customers. This online marketplace allows you to shop from over hundred boutiques across India.
With the competition being fierce in the virtual shopping arena, Violetstreet.com offers its customers with some of the astonishing shopping features. Shoppers can create their look by arranging products brought from different websites into their layouts. This way they can create a whole new fashion of their own. You can also share the products with friends by dragging and dropping them which allows you to gather opinions and feedback from your friends. The website also allows you to chat with the community of people that you have followed and collect their valuable opinions. This gives a consumer the experience of a real-time shopping, made in a virtual space. Violetstret.com has hosted a sizing tool which could predict how a particular garment would look after making alterations. They have come up with a unique matching algorithm which will suggest you about the complementary products, thus helping you in making a right choice. Along with this, they have also included the concept of crowd sourcing and gamification where a lot of prizes can be won. The products are available here at the most competitive prices which make it one of the most preferred online shopping website. They also offer some of the exceptional deals and discounts to the loyal customers.
Owing to the high-quality designs and a wide range of apparels blended with some of the most exceptional shopping features, this start-up has won huge recognition within a very short period. It has already created a huge user base o its own. Today the site boasts of having over twenty thousand unique customers every month. They have won several awards which include the prestigious TiE Smashup Techstock event at Hyderabad winning them Rs.10 lakh in seed funding. The huge success of the site has attracted investor from all over the world.
If you are fed up of shopping from the same traditional websites, log on to VioletStreet.com for an all new shopping experience. Visit Coupons.in, an all in one store for the exceptional deals and coupons which can fetch you excellent discounts.
Shopping is no more a monotonous task with Violetstreet.com at your disposal!!!!!