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About gap

We were born in San Francisco and founded in a state of idealism. In 1969, Don and Doris Fisher opened a first of its kind store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style.

We believe Gap should be a force for good. Every day, we lead with purpose and look to our core values to guide us. We are creating sustainable change and equitable spaces for all people one stitch at a time.